KEY VISUAL DESIGN HOW TO

It allows, among others to recognize the distinguishing features of the brand and its immediate communication needs.īrief performs similar functions - it is also a source of information about the company, which you obtain thanks to precise and comprehensive questions. A strategic workshop is an effective way to get to know the brand. To gain this knowledge, you can conduct a strategic workshop or create a brief with the client. You need to find out what it wants to achieve, what its business goal. And so, if you want to create key visual for a company, you need to start with getting to know its mission, values, offer, and audience. It defines the form, style, and character of the future home. If we compare designing key visual to building a house, this stage is like preparing the ground for foundations. To prove themselves in the future, for example, in outdoor advertising.”ĥ tips by a digital graphic designer from the 25wat agency 1. Even if it is only to be used to promote a brand in digital, it should have development potential. “Key visual is to be designed for long-term use. It is to be coherent, characteristic, unique and - as Gracjan Majchrzak points out - developmental: It is to distinguish the company from the competition, and at the same time convey its main values and evoke appropriate emotions in a specific group of recipients. Key visual is a graphic theme that appears on all advertising materials and communication media of a brand or its product, service, event.

KEY VISUAL DESIGN HOW TO

Do you want to learn how to create it? Do you want to check if your company’s key visual matches good design practices? Read the following advice from Gracjan Majchrzak - Digital Graphic Designer at the 25wat agency.

This is what every brand, manufacturer, service provider wants. To stand out, be noticed and remembered by customers.

Key visual design